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Showing posts from May, 2020

In-house research agency versus Outside research agency

The market is changing consistently in every circumstance in the effect of the globalisation. The business organisations need to analyse the market situation, prospects of product demand in future, retention of existing market share and fusion with consumer behaviour changes. Hence, business organisations highly depend on the Research & Development department to sustain the market share in future. Research and Development department mainly focuses on developing a new product or service or re-launching a product. In some organizations, it helps in doing marketing research, The business organizations used to have two types of analysing methods, 1. In-house research agency 2. Outside research agency Most of the small-medium businesses are hiring the outside research agencies and large scale businesses are mostly own its in-house research department for their constant purpose. However, the businesses are spending the high cost with time on research and deve...

Retail customer & Lockdown trading

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Squeezing economy, unemployment, anxiety about tomorrow life makes people hoard things unnecessarily. At the same time, we have enjoyed the lowest price in agriculture products during the lockdown period.  The traders and farmers are effects the retail economy is confronted in each side. Wholesale business is being closed by the extended lockdown. On the one hand, farmers are doing door delivery to avoid decomposing the excessive production at the lowest price. Is that good for the social economy? have you heard of farmers got committed to suicide and what could be the reason behind the scene? Profit margins are easily effecting the farmer's effort. In common the government mostly controls the minimum purchasing price to safeguard the farmers. The pandemic situation will turndown the farmers' life in the near future. Farmers' get into the debt trap if they received by local money lenders or microfinance companies. Because of the rate of return is higher than ...